Twila Palmer - Westford Real Estate | Westford, MA Real Estate, Chelmsford, MA Real Estate

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it.

2. Don’t forget the outside.
Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family.

3. Make your home available.
Homes that don’t get shown don’t get sold. Try to accommodate as many appointments to view your home as possible. In today’s market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list.

4. Get real about pricing.
Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Today’s educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers.

5. Pay attention to the competition.
Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.

Selling a home in the age of Facebook, You Tube, Twitter, and mobile computing, changes the way homes are marketed.  No longer is the day when agents and buyers carry around flyers and brochures. Most home hunting happens from the palm of a hand. So, what is needed to sell your home in the digital age? Photos: Studies show that more photos can increase "the perceived value" of your home by about 13 percent. Video: Video marketing is growing by leaps and bounds. Recent statistics show that approximately 21 percent of buyers are viewing videos of homes for sale on online with that number increasing daily. Virtual Open House: Buyers can feel like they are walking through your home without ever stepping foot in the door. Virtual tour videos give buyers a 360-panoramic view. This won't completely replace the traditional open house but it will get more interested and qualified buyers in your door. Social media: Your home should be advertised on social media sites like Facebook, Twitter and You Tube. Social media is like word-of-mouth selling on steroids. Information is seen by many people and shared on multiple social media sites causing the information to "go viral". Mobile: Your agent must have a website that displays your listing on a mobile device properly. With over 50% of internet searches being done from mobile devices, make sure your home's listing is mobile friendly. Print materials: Buyers still love to pick up a flyer when they are at your home. Make sure to have high quality flyers available for the potential buyer. Contact information: All online and printed marketing materials should have several ways to contact the agent and view your home. Things to include are a name, email address, phone number and social media contact information. Integrating old and new marketing strategies to sell your home will help ensure buyers on-and-off-line find your home's listing.

              Accent walls can really tie a room together.  If done properly, they can balance out narrow rooms, provide a conversation piece, and add an artistic flair to an otherwise drab room.  However, there are a few do's and don'ts that must be kept in mind if you are to make the best decision regarding exactly which wall in a room should be chosen, and what the best colors are for your particular choice. If you are choosing to paint an accent wall in a narrow room, then keep some basic color theory in mind.  Warm hues like reds,yellows, and oranges will draw focus to  a wall, effectively creating the illusion of being "drawn toward" the color.  Therefore, if you were to paint the shortest wall farthest way from the entrance a bright red, then it will appear that the room isn't as narrow as it once was.  However, if you were to choose one of the longer walls, it would only serve to make the room appear even narrower than it once was. In contrast, cool hues like blues, purples, and greens can have quite a different effect.  Cool hues tend to draw one's gaze away from a wall, thereby making a room or area look larger than it really is.  These colors can serve to make short rooms appear longer, skinny rooms appear wider, and hallways appear more spacious. Next, we'll talk about natural lighting.  Warm hues work best in northern and eastern-facing rooms, as the amount of light that these are getting will be significantly less than the amount of light coming into your southern and eastern-facing rooms.  Save the cool hues for the brightest rooms. Visibility of your accent wall is another big factor to consider.  If you are painting a smaller wall, then decorate sparsely.  You don't want decorations or furniture cluttering up your accent wall and preventing it from doing its job.  Working with your architecture is also important.  If you have an irregularly-shaped wall in a room, then try if you can to make it your accent wall.

They say a picture is worth a thousand words and we often focus so much on the photos of our home that we put little emphasis on the words that are used in Words are powerful and because the multiple listing service limits the amount of words that can be used in a listing it is important to make them count. Here are some words and phrases to bring in the buyers: Create an emotion: Buyers buy on emotion so be sure to tell them what it is like to live in the home. Paint a picture of sitting by the fire or entertaining in the open floor plan. Use specifics: Don't just say new or updated. If the kitchen boasts high-end appliances tell the potential buyer the brand name. Describe the shelves and racks in the walk-in closets or the brand name replacement windows. Highlight location: Is the home blocks away from stores, transportation or can you see the beach from the bedroom window? If so, tell the buyer exactly how close it is to desirable amenities and community resources. Update the listing: Change up the wording if the house has been on the market for a while. Try highlighting some different features. Don't forget to remove the comments about the Open House or how the listing "won't last". The words that describe your home can be just as important as the pictures so make sure that you use every character allowed to highlight the features and bring in the buyers.  

Walkability in a home's location may increase the sale-ability of the home. Walkable urban areas are showing signs of becoming the strongest housing market.
The real estate website feature "Walk Score" lets buyers know how close each home listed is to shops, restaurants, and community parks.

Market reports show that home values in walkable neighborhoods are greater than in the car dependent suburbs. On average, a home in a highly walkable neighborhood can bring in almost 60 percent more in residential rent annually than homes in neighborhoods where cars are a necessity.

People's interest in walkable neighborhoods is becoming more popular with the trend moving towards healthier lifestyles that include walking, bike riding and

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ride sharing. Many new developments now include high-density residential areas located where retail and office space is all within walking distance.